Picara
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A swipe file that fills itself.

Save ads from the Meta Ad Library in one click — or follow a competitor and let Picara collect them for you.

Start your 7-day trialSee pricing

7 days free, 20 tracked brands included. No card to start.

picara.app/ads

Northwind

1 / 6

Lumen Goods

Aster & Co

Fieldnote

Halcyon

Brightline

Tidewater

Juniper Lab

Swipe file

Save an ad without leaving the Ad Library

A button on every card in Meta's Ad Library. One click stores the creative, the copy, the landing page and the dates — including the video, which Meta stops serving within minutes.

  • Images and video copied into your own storage, never hotlinked
  • Carousels kept whole, shown one creative at a time
  • Ads stay in your file after the advertiser stops running them

Northwind

1 / 6

Lumen Goods

Aster & Co

Fieldnote

Save to Picara

Brand tracker

Follow a competitor and stop checking

Add an advertiser and we read their whole Ad Library, then keep reading every few hours. New creative lands in your feed; creative they stop stays in the record.

  • Their full history, not the first page Meta happens to render
  • Twenty-five brands on the cheapest plan, two hundred at the top
  • Creative velocity, hooks, landing pages and partnerships per brand

Aster & Co

428

Fieldnote

205

Halcyon

76

Brightline

31
Checked 2h ago

Search and organise

Find the ad you half remember

Search the words inside the ad, not just the advertiser's name. Filter by format, placement, language and status, then file it on a board, tag it, and argue about it in the comments.

  • Boards, folders, tags and a comment thread on every ad
  • Select many and tag, file or delete them in one go
  • Share a board with a client as a link, no account needed
hookUGCtestimonialQ4static
2 selected

Briefs and API

Turn a shortlist into a brief

Pick the ads that are working and get a written brief back — angles, hooks and formats, grounded in the creative you selected rather than invented around it.

  • Briefs written from ads you chose, never from thin air
  • A JSON API over everything you have saved
  • An MCP server, so your AI assistant can search your swipe file

Angles that are working

+3

Hook

Angle

Format

Written from 8 ads

Priced under both, generous with the expensive part

Brand tracking is what the others meter hardest, because they crawl an advertiser once per customer. We crawl each advertiser once for everybody, so the part they ration is the part we can give away.

PicaraSwipekitForeplay
Cheapest plan$19$26$59
Tracked brands on it255—
Tracked brands at the top tier2001550
Cheapest plan that tracks brands at all$19$26$175
Languages611

Taken from each product's own published pricing page, October 2026.

Simple pricing

Every feature on every plan. 7 days free to start, and no card until you subscribe.

Solo

$16 per month

$190 billed yearly

  • 25 tracked brands
  • 1 seat
  • 30 AI credits a month
  • Every feature, on every plan
Start free
Most popular

Studio

$33 per month

$390 billed yearly

  • 75 tracked brands
  • 5 seats
  • 150 AI credits a month
  • Every feature, on every plan
Start free

Agency

$58 per month

$690 billed yearly

  • 200 tracked brands
  • 20 seats
  • 500 AI credits a month
  • Every feature, on every plan
Start free

Briefs, the API and the MCP server are included on every plan. Cancel from the billing page whenever you like.

Stop screenshotting your competitors' ads

7 days, 20 tracked brands, no card. Your swipe file starts filling itself today.

Start your 7-day trial